When we think about starting a Webshop, the first and perhaps most important decision we have to make is: what system to build your online shop on? Nowadays, there are several popular solutions to choose from - we have compared them in this article:
- there are Hungarian-developed rental webshop,
- and then there is a world-renowned system that is also available for hire,
– and there is the flexible and open source WordPress + WooCommerce combo.
Let's see what all three can do - and which is the best choice when.
1. The Hungarian online store engine
A domestically developed, rental webshop system, specifically tailored to the needs of the Hungarian market.
✅ Benefits:
- Quick start: you can create a working webshop with templates in minutes.
- Hungarian language admin interface and customer service.
- Domestic integrations: almost all Hungarian courier, billing and payment providers are available.
- Low monthly fee: affordable for small businesses.
- No major technical background required.
❌ Disadvantages:
- Limited customisability - in both design and functionality.
- Not your own the system is rental only, leaving us vulnerable to the provider in the long term.
- Limited range of extensions, it is difficult to incorporate specific needs, making it difficult to integrate specific functions or external APIs.
- Exclusively for Hungarian-speaking customers ideal.
2. The Global Player
There are rental, cloud-based e-commerce platforms, some of which are very well known and others less so.
✅ Benefits:
- Wonderful, modern templates and a clean admin interface.
- Also suitable for the international market, multilingualism and multi-currency management.
- Thousands of app is available on the App Store and is easy to expand.
- Cloud-based, no hosting needed.
❌ Disadvantages:
- Higher monthly costs, extra fees for upgrades and after transactions.
- The system English language - this also applies to the admin interface.
- More advanced customisation may require programming skills (Liquid language).
- Little Hungarian integration (e.g. Hungarian invoicing, suppliers).
3. WordPress + WooCommerce - a hands-free system
A WooCommerce a webshop add-on for the open source WordPress system, offering a fully flexible, powerful and cost-effective solution - which is ours after purchase, we control and we do not rent.
✅ Benefits:
- Total freedom: I decide how the shop should look, what it should do.
- No monthly fee for using the system. The hosting and domain alone costs a few thousand to ten thousand forints per year.
- If you're not an expert, a developer per month for a minimum fee maintain it (this is often cheaper than renting a webshop for hire).
- Any function can be built in (either with a developer or with plug-ins).
- Lots of free and paid plug-ins, which can be used to implement virtually any idea.
- Large community, lots of free and paid pluginnel.
- Unlimited customisation, multilingual support - if you have the technical background.
- More currencies, blogging, newsletters, integrations - you name it.
- Also strong from an SEO point of view WordPress, which can be an advantage in the long run.
- We own the webshop - we are not dependent on the service provider.
❌ Disadvantages:
- Technical skills required or the involvement of a professional.
- About hosting, security, maintenance for yourself (or a professional) be taken care of - some hosting providers can provide this.
- Easy to overpack plugins, which can slow down the site (so it's a good idea to get some expert help).
- For a serious webshop time-consuming setup and testing, but the end result speaks for itself.
- Preparation one-off, sometimes higher investmentbut the visuals and technical background make up for it.
- The imore time to change and patience - in exchange for total freedom.
✨ Summary - Which one should I choose?
| Viewpoint | English | Global | WordPress + WooCommerce |
| Departure costs: | Low | Medium - high | Variable - but unique |
| Speed of departure: | A few hours | A few days | A few weeks |
| Monthly fee: | Fixed rent | Fixed rent + extra charges | None - only optional monthly maintenance fee |
| Need technical knowledge? | No | Medium | Yes (or professional) |
| Customizability, Design: | Restricted | Good, but app- and template-based | Maximum - no limits, any design |
| Functionality extension: | Within modules, limited | With apps, but they can be paid | Almost anything - a wealth of plug-ins |
| Hungarian market: | Excellent | Less than ideal | Excellent |
| International expansion: | Not recommended | Excellent | Excellent |
| Ownership / control: | Limited (for rent) | Limited (for rent) | Full control (own) |
| Recovery: | Slower, at a fixed cost | Expensive but quick start | Fast payback if done right |
🎯 Which one am I?
- "I don't want to bother, my target group is Hungarians, let's just get going!"
→ The Hungarian developed rental webshop will be your friend. Simple as wood, with a lot of limitations - if you want to get up to speed quickly sell on the Hungarian market, with little technical knowledge. - "I would expand globally, I don't mind the dollar-based fee."
→ The international ecommerce platform is your way. It's expensive but effective, but there will be limits. - "I like to know what's under the hood. Be professional, flexible and mine for the long term."
→ WordPress + WooCommerce. The Ferrari of creative entrepreneurs, without any limits - you control every detail, you have real control.🏎️💨
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